Context-Based AI Translation From a Globalization Perspective: A Case Study of ChatGPT

Abstract

 The trend of globalization has brought new requirements to existing translation industry. Need for flexibility calls for contextualized translation that can be applied to various scenarios. This is an exploratory case study of ChatGPT, aiming at discovering potential of artificial intelligence (AI) translation tools. ChatGPT is compared with machine-aided translation tools like Google Translate, Microsoft Translate, Youdao Translate, and Baidu Translate. Data were collected based on accuracy of terminologies in the fields of economy, politics, and arts. This study found that ChatGPT translation has more contextual understanding that makes the generative translation more accurate and more relevant to specific fields. This study also analyzes its economic and cultural benefits to the process of globalization.