Exploring the mediating role of attitude in the investigation of rural tourism entrepreneurial intention among tourism students

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH

Journal of Teaching in Travel & Tourism Pub Date : 2023-10-23 DOI:10.1080/15313220.2023.2267488

Waseem Ahmad Bhat, Zubair Ahmad Dada, Reyaz Ahmad Qureshi

{"title":"Exploring the mediating role of attitude in the investigation of rural tourism entrepreneurial intention among tourism students","authors":"Waseem Ahmad Bhat, Zubair Ahmad Dada, Reyaz Ahmad Qureshi","doi":"10.1080/15313220.2023.2267488","DOIUrl":null,"url":null,"abstract":"ABSTRACTRural tourism entrepreneurship plays a significant role in the economic development of many regions. To contribute to our understanding of this field, this study explores the relationship between tourism education and entrepreneurial intention among Indian university students majoring in tourism or taking tourism courses, with a specific focus on the mediating effect of attitude towards rural tourism entrepreneurship. Using a 5-point Likert scale questionnaire, data were collected from 200 participants to examine the hypothesized relationships. The results reveal a positive direct effect of tourism education on rural tourism entrepreneurial intention and further demonstrate that this relationship is mediated by a favourable attitude towards rural tourism entrepreneurship. These findings highlight the importance of attitude as a mechanism through which tourism education influences entrepreneurial intention in the rural tourism sector.KEYWORDS: Tourism educationtheory of planned behaviourentrepreneurial intentionrural tourism entrepreneurshiprural development Disclosure statementNo potential conflict of interest was reported by the author(s).","PeriodicalId":46100,"journal":{"name":"Journal of Teaching in Travel & Tourism","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Teaching in Travel & Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15313220.2023.2267488","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}

引用次数: 0

Abstract

ABSTRACTRural tourism entrepreneurship plays a significant role in the economic development of many regions. To contribute to our understanding of this field, this study explores the relationship between tourism education and entrepreneurial intention among Indian university students majoring in tourism or taking tourism courses, with a specific focus on the mediating effect of attitude towards rural tourism entrepreneurship. Using a 5-point Likert scale questionnaire, data were collected from 200 participants to examine the hypothesized relationships. The results reveal a positive direct effect of tourism education on rural tourism entrepreneurial intention and further demonstrate that this relationship is mediated by a favourable attitude towards rural tourism entrepreneurship. These findings highlight the importance of attitude as a mechanism through which tourism education influences entrepreneurial intention in the rural tourism sector.KEYWORDS: Tourism educationtheory of planned behaviourentrepreneurial intentionrural tourism entrepreneurshiprural development Disclosure statementNo potential conflict of interest was reported by the author(s).

查看原文本刊更多论文

探索态度在旅游学生乡村旅游创业意向调查中的中介作用

摘要旅游创业在许多地区的经济发展中发挥着重要作用。为了加深对这一领域的理解，本研究探讨了印度旅游专业或旅游专业大学生旅游教育与创业意向之间的关系，并特别关注了乡村旅游创业态度的中介作用。使用5点李克特量表问卷，从200名参与者收集数据来检验假设的关系。结果表明，旅游教育对乡村旅游创业意向具有正向的直接影响，并进一步证明这种关系受乡村旅游创业态度的中介作用。这些发现突出了态度作为一种机制的重要性，通过旅游教育影响乡村旅游部门的创业意向。关键词:旅游教育计划行为理论;创业意向;乡村旅游创业;

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

4.30

自引率

12.00%

发文量

期刊介绍： The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.