The Reality of Political Marketing in Social Networks - Official Pages (Facebook) of Kurdistan Regional Political Parties for Example)

Abstract

This research works to understand the Reality and nature of political marketing on Facebook platform which used by political parties in Kurdistan Region to influence voters in Iraqi Parliament campaigns since 2021. The sample of the study is the total number of posts that political parties in the campaign elections published on the official Facebook pages, and the samples were taken in a purposive way(non-probability sample).The most important findings of the study are; Political parties published 51.2% of the posts in the form of images, while 0.1% of the posts contained only text, which is the lowest rate compared to other forms. On the other hand, the results showed that the majority of political parties paid attention to Promotion strategies. Regarding the engagement of Facebook, New Generation Movement’s Facebook page has the most engagement on political marketing posts and the results show that the most reactions with the posts of New Generation Movement, (60.05%).