An Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India

Abstract

The present study aims to present an Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India. It was founded that there are three marketing channels involved in marketing of banana in Ghazipur district of Uttar Pradesh (channe1- Producer-Consumer), (Channel 2- Producer- Commission Agent- Wholesaler- Retailer) and (Channel 3- Producer- Commission Agent- Retailer – Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs. 31, marketing efficiency of channel 1 is 0 and Price spread seen in channel 1 is Rs.31. In channel 2, total marketing cost is Rs.285, marketing efficiency of channel 2 is 3.01 and Price spread seen in channel 2 is Rs.860.00. In channel 3, total marketing cost is Rs. 280, marketing efficiency of channel 3 is 2.69 and Price spread seen in channel 3 is Rs.755.