Developing an undergraduate business analytics program for a public state-funded business school

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH

Journal of Education for Business Pub Date : 2023-09-28 DOI:10.1080/08832323.2023.2248348

Amir Gharehgozli, Akash Gupta, Seung-Kuk Paik

引用次数: 0

Abstract

AbstractBusiness Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework including all the detailed steps needed to create and implement such a program for a business college in a state-funded public university. It first focuses on program justification and program development process. Then, it tackles program structure, learning outcomes, and resources. Finally, the lessons learnt are shared.Keywords: Business administrationbusiness analyticsprogram developmentpublic universityundergraduate program

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为一所公立州立商学院开发本科商业分析课程

摘要商业分析由于数据的可用性、方法的发展以及计算能力和存储容量的爆炸式增长这三个主要趋势而受到学术界和工业界的关注。许多高等教育机构对开发本科商业分析课程表现出兴趣。本文开发了一个框架，包括所有的详细步骤，需要创建和实施这样一个计划，在一个国家资助的公立大学商学院。它首先关注程序论证和程序开发过程。然后，它处理项目结构、学习成果和资源。最后，分享经验教训。关键词:工商管理;商业分析;项目开发

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Education for Business EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

3.10

自引率

8.30%

发文量

期刊介绍： The Journal of Education for Business is for those educating tomorrow''s businesspeople. The journal primarily features basic and applied research-based articles in entrepreneurship, accounting, communications, economics, finance, information systems, management, marketing, and other business disciplines. Along with the focus on reporting research within traditional business subjects, an additional expanded area of interest is publishing articles within the discipline of entrepreneurship. Articles report successful innovations in teaching and curriculum development at the college and postgraduate levels. Authors address changes in today''s business world and in the business professions that are fundamentally influencing the competencies that business graduates need. JEB also offers a forum for new theories and for analyses of controversial issues. Articles in the Journal fall into the following categories: Original and Applied Research; Editorial/Professional Perspectives; and Innovative Instructional Classroom Projects/Best Practices. Articles are selected on a blind peer-reviewed basis. Original and Applied Research - Articles published feature the results of formal research where findings have universal impact. Editorial/Professional Perspective - Articles published feature the viewpoint of primarily the author regarding important issues affecting education for business. Innovative Instructional Classroom Projects/Best Practices - Articles published feature the results of instructional experiments basically derived from a classroom project conducted at one institution by one or several faculty.