A Qualitative Approach to the Success of Iranian Women Entrepreneurs

Abstract

The purpose of this study was to identify the factors influencing the success of women entrepreneurs. The study is descriptive qualitative, with an inductive approach. The statistical population of the study included women entrepreneurs in Iran, and the research sample was drawn from a pool of 11 people using the purposive sampling method. The interview tool was used to collect the qualitative data, and the thematic analysis technique was used to analyze the interview data. The primary research question was identified using the thematic analysis technique, and seven major themes were identified as factors affecting the success of female entrepreneurs. The results of data analysis showed that seven factors affecting the success of women entrepreneurs in Iran’s country are strategic thinking, social capital, ethical characteristics, personality traits, brand management, comprehensive quality, and human resource management procedures.