Gendered Aspect of Entrepreneurial Orientation: The Role of Mindfulness

Abstract

A developing country like India, has realized the vital role of Entrepreneurship for economic growth and mindfulness is very crucial for becoming a successful entrepreneur. The paper examines the relationship of mindfulness with Entrepreneurial orientation and all of its dimensions. The data was collected from working professionals using purposive sampling technique. MANOVA is performed to measure the impact of independent variables (gender, thought of doing business and level of mindfulness) on dependent variable i.e., Entrepreneurial Orientation, Innovativeness, Proactiveness and Risk. Firstly, the results conclude that interaction among combination of mindfulness, thought of doing business and gender variables have impact on combined entrepreneurial orientation. Secondly, it is found that mindful females who have thought of doing their own business have stronger entrepreneurial orientation. Presence of more women at leadership roles will contribute to business growth, thus such talent must be educated and trained for the benefit of the organization and nation as a whole.