Metaverse in the urban destinations in China: some insights for the tourism players

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Jiale Zhang, Farzana Quoquab
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引用次数: 1

Abstract

Purpose Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and provides managerial implications for future urbanmetaverse tourismplayers. Design/methodology/approach Literature from Chinese and international sources was reviewed to highlight the current status of metaverse tourism in the context of Chinese urban tourism. This paper also draws on information provided by online materials, especially the official websites of tour organizers and news media. Findings This paper outlines important aspects of metaverse in Chinese urban tourism. First, cities are the hotbeds of metaverse development, and the metaverse has become a new way to attract urban tourists and a significant element in various exhibitions. Second, the combination of metaverse with China’s extensive and profound traditional culture has made urban tourism full of vitality. Third, China’s game companies are progressively empowering the metaverse tourism industry. Originality/value This paper contributes to the existing knowledge on metaverse tourism based on the Chinese urban tourism context. Furthermore, it highlights the state of the metaverse in Chinese urban tourism during and after the pandemic situation. Lastly, it provides thoughtful implications for tourism players and future tourism development.
中国城市目的地的虚拟世界:对旅游玩家的一些见解
虽然近年来元宇宙旅游越来越受欢迎,但对城市目的地的元宇宙旅游的研究仍然缺乏。本文旨在借鉴中国城市旅游目的地的现有案例,为中国虚拟世界旅游的发展提供有价值的见解,并为未来的城市虚拟世界旅游参与者提供管理启示。设计/方法/方法回顾了国内外文献,强调了在中国城市旅游背景下元生态旅游的现状。本文还利用了网上资料,特别是旅游组织和新闻媒体的官方网站提供的信息。本文概述了中国城市旅游中元生态的重要方面。首先,城市是虚拟世界发展的温床,虚拟世界已经成为吸引城市游客的新方式和各种展览的重要元素。第二,元景与中国博大精深的传统文化相结合,使城市旅游充满活力。第三,中国的游戏公司正在逐步赋能虚拟旅游行业。本文基于中国城市旅游语境,对已有的元生态旅游知识进行了补充。此外,它还突出了疫情期间和之后中国城市旅游的元生态状态。最后,本文为旅游业参与者和未来旅游业发展提供了深思熟虑的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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