The Emergence and Evolution of Consumer Language Research

IF 5.7 1区管理学 Q1 BUSINESS

Journal of Consumer Research Pub Date : 2023-02-17 DOI:10.1093/jcr/ucad013

Grant Packard, Jonah Berger

引用次数: 6

Abstract

Abstract Over the last 50+ years, there has been a huge rise in interest in consumer language research. This manuscript spotlights the emergence and evolution of this area, identifying key themes and trends, and highlighting topics for future research. Work has evolved from exploration of broad language concepts (e.g., rhetorics) to specific linguistic features (e.g., phonemes) and from monologues (e.g., advertiser to consumer) to two-way dialogues (e.g., consumer to service representative and back). We discuss future opportunities that arise from past trends, and suggest two important shifts that prompt questions for future research: the new shift towards using voice (vs. hands) when interacting with objects, and the ongoing shift towards using hands (vs. voices) to communicate with people. By synthesizing the past, and delineating a research agenda for the future, we hope to encourage more researchers to begin to explore this burgeoning area.

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消费者语言研究的产生与演变

在过去的50多年里，人们对消费者语言研究的兴趣急剧上升。这份手稿重点介绍了这一领域的出现和演变，确定了关键主题和趋势，并突出了未来研究的主题。工作已经从探索广泛的语言概念(如修辞学)发展到特定的语言特征(如音素)，从独白(如广告主对消费者)发展到双向对话(如消费者对服务代表和服务代表)。我们讨论了从过去的趋势中产生的未来机会，并提出了两个重要的转变，为未来的研究提出了问题:在与物体互动时使用声音(相对于手)的新转变，以及正在进行的使用手(相对于声音)与人交流的转变。通过对过去的综合，以及对未来的研究议程的描绘，我们希望鼓励更多的研究人员开始探索这个新兴的领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Consumer Research BUSINESS-

CiteScore

12.00

自引率

9.70%

发文量

期刊介绍： Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.