"An Investigation into the impact of Product Differentiation Marketing Strategies on Consumer Decision-Making in the Consumer Durable electronic Goods industry”

Abstract

Above title refers to take a dive in the depth of Product differentiation Marketing strategy's effect on Consumer buying behaviour. Primary Data collection has been held through questionnaire which were dully filled by end users; However, we have also referred the literature to have an understanding to give more clarity on the subject. Collected data has been analysed   through SPSS. For the data analysis, Liner Regression and Anova have been used to formulate the Hypothesis. As a result, we found that there is Positive relation between Product differentiation Marketing strategies and Consumer decision making. Scope and limits have been discussed in the studies.