A Feasibility Study on Offering the Bachelor of Science in Business Administration Major in Marketing Management at Mindanao State University – Tawi-Tawi College of Technology and Oceanography

Abstract

This study aims to gather and analyze data to prepare the viability of the Bachelor of Science of Business Administration (BSBA) major in Marketing Management and determine the Strengths, Weaknesses, Opportunities, and Threats (SWOT) to ensure the feasibility of the proposed program. This survey uses a descriptive method with a random sampling of 217 graduating students from seven senior high schools, one two-year course of MSU-Tawi-Tawi in Bongao, and 51 respondents from public offices and private establishments. It is carried out through a survey questionnaire and an informal interview using statistical tools such as frequency count and percentage methodology. The survey result shows that the respondents perceived that the course program was favorable to the province, would provide graduates with a greater chance at finding employment, and would enable them to compete with others at the national and international levels. It shows that most of the respondents who were students are willing to pursue, enroll in the proposed program, and attend college at MSU-TCTO. The employer respondents are mostly managed by corporation in the hospitality, tourism, and catering sectors. It demonstrates how valuable and advantageous the proposed program is to their commercial businesses. Employers are willing to hire new graduates as well as trainers. SWOT Analysis identifies the internal and external forces of the organization. Strategic strategies and options would be created through these forces to make a sound decision. In this study, the researchers identified several strengths of the organization, such as a strong partnership with other organizations, facilities, and university scholarships. Meanwhile, the weaknesses have few faculty members in the department and insufficient books and holdings. Opportunities include most-demand jobs in the country, international and local economic partnerships with the local government, and expansion of international flight in the locality. However, threats contain competitors. This study provides valuable information supporting papers for the proposal of the curricular offering to the MSU System Academic Council.