Colour Design of Personal Security Concepts

Abstract

The active use of the colour decoration of human life has not yet been accompanied by examining its presence in the personal security concepts of various subject categories. Meanwhile, personal security concepts are mental structures that integrate subjective representations, needs, values and attitudes in the security field and, therefore, determine a person’s daily activity and actions in special situations. The aim of this paper is to study the colour design of university students’ personal safety concepts. The research methods are an associative experiment and a conversation. The work uses the results of 9 series of experiments conducted from 2018 to 2023 on 1313 university students. Based on the study results, using colour in designing students’ personal safety concepts is confirmed. Colour design is more in demand when constructing personal danger concepts than personal safety concepts. In personal safety concepts, green, blue and white are more often used, in personal danger concepts such colours as red, black and grey are more frequently applied. In designing personal security concepts, not only “pure” colours are employed, but also “mixed” ones, as well as shades of colour perception. Colour design is more likely to be traced in personal security concepts of a generalised level (personal concepts of security / danger) than in specialised concepts (personal concepts of information and psychological security, personal concepts of security in life, in a profession, etc.). The presented materials expand the scientific understanding of personal security concepts. They can be used in the practice of environmental management of human life to promote its security, comfort, and safety. A more targeted study of the colour perception features from positions relevant to the interests of building personal security concepts by various subject categories is required.