Promocja zbiórek charytatywnych na przykładzie działalności Komitetu „Wstawaj Alicja” Studium przypadku

Abstract

The publication is an attempt to prove that charity actions organized during cultural events – properly publicized and promoted – can bring measurable benefits to people with disabilities, and make others aware of the scale of problems faced by sick people and those in need of social or medical support. In the undertaken analysis, qualitative research methods were used, such as case studies and the in-depth interview method. The research material consisted of media reports relating to Alicja Mazurek’s disability.