Information Adequacy and the Marketability of Local Video-films in Tanzania

Abstract

This article examines how the availability of information on various platforms has impacted on the marketing of Tanzania’s local video-films. Using face-to-face interviews and focus group discussions, the study established that there is little and inadequate information for most Tanzanian video-films. This inadequate availability of information could be one of the contributory factors behind for the decline of Tanzanian video-films viewership. Implicitly, much more needs to be done to further promote the country’s local video-films. Moreover, local filmmakers ought to learn how to communicate, what information to post and how to stay in contact with their audience. Furthermore, they ought to learn about important details that should be included in their promotional materials and texts so that they provide adequate information.