On the Influence and Significance of Contemporary Art Trends on Modernist Visual Communication Design

Abstract

In the era of pursuing exquisite life, people's aesthetics have undergone great changes, and visual communication art has also undergone qualitative changes due to the influence of contemporary art trends. This paper analyzes the connotation and bright beauty of futurism trend of thought. Futurism trend of thought provides an operational basis for the innovative development concept of visual communication design, and analyzes the application and cases in visual communication design. In this paper, literature related to futurism and visual communication design is analyzed by the method of literature induction and inductive deduction. The idea of futurism can meet people's yearning for the future, meet the needs of visual communication design, to a certain extent, improve the quality of life of people in the future, and provide the possibility of expression in modern society.