Does sunk-cost affect prices? Evidence from the US airline industry

IF 1.2 4区 管理学 Q3 ECONOMICS
Long Shi, Qihong Liu, Myongjin Kim
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引用次数: 0

Abstract

In contrast to the extensive literature on behavior bias by individuals, studies on behavior bias by firms have been relatively scarce. We explore the possibility of the latter in the context of US airlines, where fuel hedging leads to lump sum gains or losses which may impact airlines' pricing decisions. Our results show that the (sunk) hedging gains or losses affect airlines' ticket prices. In particular, a 10% reduction in airlines' reported fuel costs (due to hedging gains) leads to a 2.2% reduction in ticket prices. Moving onto nonprice decisions, we find that hedging gains lead airlines to use larger aircraft and reduce the airtime of their flights, yet have no impact on the number of routes and flights which the airlines operate. Our results provide empirical evidence that fixed/sunk costs can affect firms' prices and nonprice decisions, establish a link between financial market and product market competition, and have important welfare/policy and managerial implications.

日光成本会影响价格吗?来自美国航空业的证据
与有关个人行为偏差的大量文献相比,有关公司行为偏差的研究相对较少。我们以美国的航空公司为背景,探讨了后者的可能性,因为燃油套期保值导致的一次性收益或损失可能会影响航空公司的定价决策。我们的研究结果表明,(沉没)套期保值收益或损失会影响航空公司的机票价格。特别是,航空公司报告的燃油成本每降低 10%(由于套期保值收益),机票价格就会降低 2.2%。在非价格决策方面,我们发现套期保值收益导致航空公司使用更大的飞机和减少航班的飞行时间,但对航空公司运营的航线和航班数量没有影响。我们的研究结果提供了固定/沉没成本会影响企业价格和非价格决策的经验证据,建立了金融市场和产品市场竞争之间的联系,并具有重要的福利/政策和管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.20
自引率
5.30%
发文量
43
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