Multi-vector development of tourism enterprises

IF 0.2 Q4 ENGINEERING, MULTIDISCIPLINARY
Konstantin Levchenko, Zhanna Grigoryeva, Natalia Gubanova, Andrei Borisov, Victoria Lopatinskaya
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引用次数: 0

Abstract

The article is devoted to the formation of approaches to the multi-vector development of tourism enterprises. The multi-vector development of tourism enterprises is one of the most complex systems that consider all key areas and types of activities, divisions, and spheres of functioning. The purpose of the work is to substantiate approaches to assessing the effectiveness of functioning and the main directions of strategic development of tourism enterprises at various levels. The authors identify organizational transformation models, risks of multi-vector development, features of the strategy, and communication of interaction with consumers of tourism services using qualitative methods of data analysis. The scenario approach to the development of enterprises within the framework of multi-vector development is a priority and can be implemented based on the introduction of innovative products by a tourism enterprise and provides for the renewal of technical and technological support, training, or recruitment of new personnel, the formation of a marketing policy for bringing tourism services to the market, informing consumers, creating or reorganizing service services. The authors establish that the proposed approaches to ensuring the multi-vector development of tourism enterprises allow for forming the basis for planning, organizing, controlling, regulating, and implementing high-quality multi-vector development of a company's activities.
旅游企业的多载体发展
本文探讨了旅游企业多向量发展途径的形成。旅游企业的多向量发展是最复杂的系统之一,它考虑了所有关键领域和活动类型、部门和职能领域。这项工作的目的是充实评估各级旅游企业运作有效性的方法和战略发展的主要方向。作者利用定性的数据分析方法,确定了组织转型模型、多向量发展的风险、战略特征以及与旅游服务消费者的互动沟通。在多矢量发展框架内的企业发展的情景方法是一个优先事项,可以在旅游企业引入创新产品的基础上实施,并提供技术和技术支持的更新,培训或招聘新人员,形成将旅游服务推向市场,告知消费者,创造或重组服务服务的营销政策。作者认为,本文提出的保证旅游企业多向量发展的方法,为企业活动的高质量多向量发展的规划、组织、控制、调节和实施奠定了基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Nexo Revista Cientifica
Nexo Revista Cientifica ENGINEERING, MULTIDISCIPLINARY-
自引率
0.00%
发文量
74
审稿时长
30 weeks
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