Determining Satisfaction of Social Media Use Among Iraqi Audiences Toward Religious Issues

IF 0.7 Q3 COMMUNICATION
Hussein Saadi Mohammed Ali, Megat Al-Imran Yasin, Syed Agil Syekh Alsagoff
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引用次数: 0

Abstract

This research aims to determine the level of satisfaction on social media use among Iraqi audiences in fulfilling their need for information on religious issues and Islamic topics. This research highlights the role of new media in spreading religious awareness among the public as electronic media is no longer used to just monitor an event and communicate information; rather, it has the power to influence the behaviour of users - hence becoming the pressure and control factors as well triggering event thus creating motivation to prepare an individual in regards of their faith at the same time. A questionnaire was distributed to Iraqi audiences and the results demonstrate the importance of social networking platforms towards shaping attitudes and perceptions towards the practice of Islam and how it has become an integral part of individual behaviour as well as their daily lifestyles. This research was guided by the theory of Uses and Gratification (U&G), where representation of knowledge and information-seeking behaviours influence public opinions on religious issues through the use of social networking sites. Further to this, the results of this search indicate that the motives of social media platform use by the Iraqi public are mostly cognitive and enhanced their knowledge of religious issues. Keywords: New media, religious issues, social media, uses and gratifications theory, media influence.
确定伊拉克受众对宗教问题的社交媒体使用满意度
本研究旨在确定伊拉克受众对社交媒体使用的满意度,以满足他们对宗教问题和伊斯兰主题信息的需求。这项研究强调了新媒体在传播公众宗教意识方面的作用,因为电子媒体不再仅仅用于监控事件和传播信息;相反,它有能力影响用户的行为——因此成为压力和控制因素以及触发事件,从而创造动机,使个人在他们的信仰方面做好准备。向伊拉克听众分发了一份调查问卷,调查结果显示了社交网络平台对形成对伊斯兰教实践的态度和看法的重要性,以及它如何成为个人行为和日常生活方式的组成部分。这项研究是在使用和满足理论(U&G)的指导下进行的,其中知识和信息寻求行为的表现通过使用社交网站影响公众对宗教问题的看法。此外,这项研究的结果表明,伊拉克公众使用社交媒体平台的动机主要是认知性的,并增强了他们对宗教问题的了解。关键词:新媒体,宗教问题,社交媒体,使用与满足理论,媒体影响
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来源期刊
CiteScore
1.50
自引率
40.00%
发文量
38
期刊介绍: All scholars are invited to submit manuscripts to Jurnal Komunikasi, Malaysian Journal of Communication. This journal provides a forum for empirical inquiries on human and mass communication and welcome conceptual, philosophical and theoretical essays or debates, book reviews and essay reviews directly contributing to communication or indirectly affecting it as a discipline. We suggest the following broad areas of research: -Communication and Policies -Globalization and Social Impact -Youth and Media Globalisation -Audience Analysis -Media, Democracy and Integration -Media Literacy and Media Education -Media and Development -Health Communication -Politics, Hegemony and the Media -ICT and Power -Gender and Sexuality in The Media -Social Media and Subcultures -Media, Popular Culture and Society -Media and Religion -Media and Identity -War, Conflict and Crisis Communication -Strategic Communication and Information Management
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