The Preference of Social Networking Sites and Uncertainty Reduction Strategies Towards Information on COVID-19 Vaccination

IF 0.7 Q3 COMMUNICATION
Mohd Zuwairi Mat Saad, Sharifah Nor Atiqah Syed Lokman Hakim
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引用次数: 0

Abstract

At the end of 2019, the world showcased a lethal outbreak of COVID-19, which was announced by the World Health Organization (WHO) as a pandemic in March 2020. As this outbreak has spread worldwide, including in Malaysia, several alternatives were undertaken by the government to curb this spread including introduce a vaccination program for the community. This program is believed to make most of the community worried or uncertain since it is still newly introduced. In reducing people's worries and uncertainties regarding COVID-19 vaccination, searching for information via social networking sites (SNS) will likely reduce their uncertainty. This study aims to determine the most preferred SNS used by people of middle age to reduce uncertainty regarding information on COVID-19 vaccination. This study also aimed to identify the factors that contribute to middle-aged people's preferences for SNS to reduce their uncertainty about COVID-19 vaccination, as well as the uncertainty reduction strategies (URSs) used by middle-aged people over preferred SNS to reduce their level of uncertainty about COVID-19 vaccination. Uncertainty Reduction Theory was used as the underpinning theory for this study. This study employed a qualitative approach in which an in-depth e-interview was conducted over a Google Meet platform. The results showed that Facebook is the most preferred SNS the informants use to reduce uncertainty regarding COVID-19 vaccination. This study also found information authority to be the most important factor for SNS preference. Finally, the study also discovered that the passive strategy is the most commonly employed method used by informants to reduce information uncertainties regarding COVID-19 vaccination. Keywords: COVID-19, vaccination, social networking sites, Uncertainty Reduction Theory, information.
社交网站对COVID-19疫苗接种信息的偏好及不确定性降低策略
2019年底,全球爆发了一场致命的COVID-19疫情,世界卫生组织(世卫组织)于2020年3月宣布疫情为大流行。随着疫情在包括马来西亚在内的世界范围内蔓延,政府采取了几种替代措施来遏制这一传播,包括为社区引入疫苗接种计划。由于这个项目是新推出的,因此相信大多数社区都感到担心或不确定。通过社交网站(SNS)搜索信息,可以减少人们对新冠疫苗接种的担忧和不确定性。本研究旨在确定中年人最喜欢使用的SNS,以减少关于COVID-19疫苗接种信息的不确定性。本研究还旨在确定导致中年人选择SNS以减少其对COVID-19疫苗接种的不确定性的因素,以及中年人使用不确定性减少策略(URSs)来降低其对COVID-19疫苗接种的不确定性水平。不确定性减少理论是本研究的基础理论。本研究采用了一种定性的方法,在谷歌见面平台上进行了深入的电子采访。结果显示,Facebook是被调查者用来减少COVID-19疫苗接种不确定性的最喜欢的社交媒体。本研究还发现,信息权威是社交网络偏好的最重要因素。最后,该研究还发现,被动策略是举报人最常用的减少COVID-19疫苗接种信息不确定性的方法。关键词:COVID-19,疫苗接种,社交网站,不确定性降低理论,信息
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来源期刊
CiteScore
1.50
自引率
40.00%
发文量
38
期刊介绍: All scholars are invited to submit manuscripts to Jurnal Komunikasi, Malaysian Journal of Communication. This journal provides a forum for empirical inquiries on human and mass communication and welcome conceptual, philosophical and theoretical essays or debates, book reviews and essay reviews directly contributing to communication or indirectly affecting it as a discipline. We suggest the following broad areas of research: -Communication and Policies -Globalization and Social Impact -Youth and Media Globalisation -Audience Analysis -Media, Democracy and Integration -Media Literacy and Media Education -Media and Development -Health Communication -Politics, Hegemony and the Media -ICT and Power -Gender and Sexuality in The Media -Social Media and Subcultures -Media, Popular Culture and Society -Media and Religion -Media and Identity -War, Conflict and Crisis Communication -Strategic Communication and Information Management
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