Factors influencing the intention to use co-working spaces in emerging markets: an analytic hierarchy process approach

Abstract

Purpose Co-working spaces bundle all real estate services into a package and leverage shared economy trend to create new opportunities for growth. This sector is anticipated to expand significantly due to changes in mobility and office design driven by the development of remote or hybrid work settings. The current study attempts to identify key motivating factors for users in emerging economies in choosing co-working spaces. Design/methodology/approach Using analytic hierarchy process (AHP) methodology and the self-determination theory framework, a total of 4 criteria-level factors, along with 13 sub-criteria level factors were identified as key motivators for adapting to co-working spaces. Findings The study highlights a few factors and their relative importance, which could help firms/organizations to start or offer co-working spaces within emerging economies. Originality/value The study contributes to literature by advancing the understanding of key motivators for users of co-working spaces within the ambits of emerging economies. In the process, the authors enlist a few factors vis - à - vis their relative importance, which could help firms/organizations to start or offer co-working spaces within emerging markets.