ІНТЕГРАЦІЙНИЙ РОЗВИТОК ПІДПРИЄМНИЦТВА ДЛЯ РОЗВИТКУ СТАЛОГО ТУРИЗМУ В УКРАЇНІ

Abstract

The article is devoted to highlighting the issues of integrative development of entrepreneurship in the tourism sphere to ensure the sustainable development of tourism in Ukraine. Theoretical aspects of the integrative development of entrepreneurship and economic integration in the form of a cluster are considered. The issue of the development of regional tourist clusters and the internal market of tourist services of Ukraine was studied. The structural and logical scheme of the cluster management mechanism is presented as the basis of the integrated development of entrepreneurship in the market of tourist services to ensure the sustainable development of tourism in Ukraine. Conclusions were made regarding the need for integrated development of entrepreneurship in the field of tourism and economic integration in the form of a cluster in the market of tourist services for the sustainable development of tourism in Ukraine in the post-war recovery of Ukraine's economy