Heritage tourism and peace interdependency: news content analysis on the destruction and the rebuilding drives of Jahanabad Buddha Statue, Swat, Pakistan
{"title":"Heritage tourism and peace interdependency: news content analysis on the destruction and the rebuilding drives of Jahanabad Buddha Statue, Swat, Pakistan","authors":"Farhad Nazir, Norberto Santos, Luís Silveira","doi":"10.1108/ijtc-09-2022-0222","DOIUrl":null,"url":null,"abstract":"Purpose This paper aims to discern the potential dimensions amid the duality of heritage tourism and peace. Reflecting on the phases of destruction and rebuilding of Seated Buddha of Jahanabad, this study used the content analysis of 40 news sources, to unravel the resultant avenues of heritage tourism and peace. Design/methodology/approach Following the qualitative research strategy, the interface of NVivo 12 has been used to transcribe the textual and visual content of media news. The media news aired on the incident of destruction phase in 2007, and rebuilding drive in 2012–2016 were the two sets of collected data. A hierarchy of thematic analysis was adopted to identify nodes, subthemes and themes. Findings Findings of this study highlighted six themes: peaceful imagery, PI; heritage dissonance, HD, vs interfaith harmony, IH; peace allegory through restoration, PAR; precursor of heritage sustainability, PHS; community heritage consonance, CHC; and heritage touristic valuation, HTV. Research limitations/implications This study lacks statistical data of the quantitative research domain. Aimed at a single heritage site, it analyzed limited number of news sources. Practical implications This study offers implications for industrial, theoretical, managerial and governmental stakeholders in their respective domains. Moreover, it also provides takeouts for common readers. Originality/value This study contends a significant research issue and analyzes the destruction and rebuilding of a heritage site in a developing country. Primarily in the sociogeographic context of the research issue, the resultant dimensions are novel and demanding.","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":"76 1","pages":"0"},"PeriodicalIF":3.0000,"publicationDate":"2023-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Cities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijtc-09-2022-0222","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose This paper aims to discern the potential dimensions amid the duality of heritage tourism and peace. Reflecting on the phases of destruction and rebuilding of Seated Buddha of Jahanabad, this study used the content analysis of 40 news sources, to unravel the resultant avenues of heritage tourism and peace. Design/methodology/approach Following the qualitative research strategy, the interface of NVivo 12 has been used to transcribe the textual and visual content of media news. The media news aired on the incident of destruction phase in 2007, and rebuilding drive in 2012–2016 were the two sets of collected data. A hierarchy of thematic analysis was adopted to identify nodes, subthemes and themes. Findings Findings of this study highlighted six themes: peaceful imagery, PI; heritage dissonance, HD, vs interfaith harmony, IH; peace allegory through restoration, PAR; precursor of heritage sustainability, PHS; community heritage consonance, CHC; and heritage touristic valuation, HTV. Research limitations/implications This study lacks statistical data of the quantitative research domain. Aimed at a single heritage site, it analyzed limited number of news sources. Practical implications This study offers implications for industrial, theoretical, managerial and governmental stakeholders in their respective domains. Moreover, it also provides takeouts for common readers. Originality/value This study contends a significant research issue and analyzes the destruction and rebuilding of a heritage site in a developing country. Primarily in the sociogeographic context of the research issue, the resultant dimensions are novel and demanding.
期刊介绍:
A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.