PENGARUH KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT BELI PENGGUNA E-COMMERCE BLIBLI DI BATAM

Abstract

Research that aims to find the results of the hypothesis on each variable studied. The hypothesis studied was to determine the effect of product quality and promotion on buying interest of Blibli e-commercial users in Batam. The research examined 398 residents of the Beduk tj.Piayu sei. then the research will produce calculations using SPSS version 26. In the research the effect test on product quality t test (X1) is obtained 16.636 > t table 1.971 and 0.000 significant < 0.05. This means that product quality has a positive and significant effect on Purchase Intention. So the first hypothesis can be accepted. The t test on Promotion (X2) obtained 20.636 > t table 1.971 and was significant 0.000 <0.05. This means that promotion has a positive and significant effect on buying interest. Then the second hypothesis can be accepted.