Strategi Komunikasi Pemasaran Golf Course Teringbay Nongsa dalam peningkatan Kunjungan Pasca Covid 19

Abstract

Tourism is undeniably one of the major contributors to a country's economy, making its development crucial. Among the tourism sectors that significantly contribute to national revenue is the sport of golf. Therefore, this research aims to investigate the marketing communication strategies of Golf Course Teringbay Nongsa in enhancing post-COVID19 visits and aiding the national economy. The study utilizes informant interviews to examine the various forms of implementing marketing communication strategies at Golf Course Teringbay Nongsa, employing the Integrated Marketing Communication theory as the conceptual framework. The findings provide valuable insights into the effectiveness of the applied strategies in attracting visitors amidst the challenges posed by the pandemic and their potential impact on the economic growth of the nation.