Recognizing Consumer Behavior from the Perspective of Continuance Intention Theory: A proposed framework

Raphael Reano Pandrika Parikesit, Dudi Permana
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Abstract

In recent decades, the level of internet usage, especially in Indonesia, has shown significant growth. This encourages the growth of the use of various applications, one of which is an online transportation application. GoRide service on the Gojek application is one of the applications that is often used. This study will examine the influence of perceived usefulness, satisfaction, attitude variables on the continuance intention of GoRide users on the Gojek application. The population of this study is all Gojek application users in the last three months in the Jabodetabek area with the sampling technique used is non-probability sampling with a minimum sample number of 170 respondents. Furthermore, this research will use SEM PLS 4 in the data analysis process. The results of this research are in the form of a proposed framework that will be continued as empirical research.
延续意向理论视角下的消费者行为认知:一个框架建议
近几十年来,互联网的使用水平,特别是在印度尼西亚,已经显示出显著的增长。这鼓励了各种应用程序使用的增长,其中之一是在线交通应用程序。Gojek应用程序上的ide服务是经常使用的应用程序之一。本研究将探讨感知有用性、满意度、态度变量对Gojek应用中goide用户继续使用意愿的影响。本研究的人口是Jabodetabek地区最近三个月的所有Gojek应用程序用户,使用的抽样技术为非概率抽样,最小样本数为170人。此外,本研究将在数据分析过程中使用SEM PLS 4。这项研究的结果以一个拟议框架的形式出现,将继续作为实证研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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