UNRAVELLING THE IMPACT OF SOCIAL MEDIA ON INTERPERSONAL COMMUNICATION PATTERNS AMONG UITM KEDAH STUDENTS

Abstract

One important component of success may it be career or any other endeavours is the ability to create communication competency known as interpersonal communication. Interpersonal communication is interaction between two or more people, however with the active dependent on social media, it has change on how people communicate. Therefore, this study is to identify the various aspects which contribute to the effects of social media on interpersonal communications. The study examines the relationship between three elements — self-esteem, environment, and academics — and the impact of social media on interpersonal communication among UiTM Kedah students. Data were analyse using the SPSS and the results designates that social media do have a great impact on the academic elements of students through interpersonal communication. This study provides valuable insights in addressing matters pertaining to social media and interpersonal communication among students.