Increasing Internet Marketing Skills of Pesantren Anwarul Huda Students with Search Engine Optimization Tools

Abstract

In the modern era, pesantren is required to be an educational institution that is not only independent in religious academics but also independent in economy. There have started many pesantren that have profit-based business units. One of the pesantren that has several business units is Pondok Pesantren Anwarul Huda (PPAH) Malang City. PPAH has an independent business unit engaged in the creative industry, namely screen-printing merchandise which is the result of the LP2M Community Service team of Universitas Negeri Malang. However, there are still many shortcomings and obstacles experienced by partners, namely the PPAH digital screen-printing business called "Asyuro Produk". Among them is the still ineffective marketing of its products. This community service activity aims to improve the skills of students, especially those who are administrators of pesantren business units, in the field of digital marketing with methods of Search Engine Optimization (SEO). The outcome of this activity is the improvement of understanding and expertise of the queues in the field of digital marketing or internet marketing with the use of SEO.