Application of Andragogy-Based Simulation Method to Improving Digital Competence

Mursyida Nurfadhilla, J. S. Ardiwinata, A. Saepudin
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Abstract

This study aims to determine the application of andragogy-based simulations in improving digital marketing competence in whatsapp blaster training for waqf volunteers of the VIII batch of 2022 which took place at the AQL Islamic Center. The method used in this research is descriptive with a qualitative approach. Data was collected by direct observation, interviews and documentation studies. Testing the validity of the data is done by triangulation of sources, while the data analysis uses the techniques of reduction, display, and drawing conclusions. The results showed that 1) WhatsApp blaster training for waqf volunteers at AQL Islamic Center had implemented optimal simulation stages according to the steps in the learning method, seen from the learning process from beginning to end which was carried out during the training. 2) The implementation of the training uses an adult approach by taking into account the participants' self-concept, experience, readiness to learn from participants and learning orientation of participants. 3) There is an increase in digital marketing competence, especially in the whatsapp blaster material for the training participants, which is shown through the ability to broadcast whatsapp messages, the ability to increase database contacts, the ability to auto reply techniques and the ability to close consumer techniques.
基于性学的仿真方法在提高数字化能力中的应用
本研究旨在确定基于性别的模拟在2022年第八批waqf志愿者whatsapp爆破培训中提高数字营销能力的应用,该培训在AQL伊斯兰中心进行。在本研究中使用的方法是描述性与定性的方法。通过直接观察、访谈和文献研究收集数据。测试数据的有效性是通过对来源进行三角测量来完成的,而数据分析则使用还原、显示和得出结论的技术。结果表明:1)AQL伊斯兰中心对waqf志愿者的WhatsApp blaster培训,从培训过程中进行的从头到尾的学习过程来看,按照学习方法的步骤实施了最优的模拟阶段。2)培训的实施采用成人方式,考虑到参与者的自我概念、经验、向参与者学习的意愿和参与者的学习取向。3)数字营销能力有所提高,特别是在培训参与者的whatsapp blaster材料中,通过播放whatsapp消息的能力,增加数据库联系人的能力,自动回复技术的能力和关闭消费者技术的能力来展示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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