“My Superpower is Being Honest:” Perceived Credibility and Parasocial Relationships with Alex Jones

Abstract

This study explored perceptions of Infowars host Alex Jones’ credibility, and functions of audience parasocial relationships (PSRs) using a sample of Amazon Mechanical Turk (MTurk) workers (N = 584). Several PSR functions predicted perceived credibility of Alex Jones and viewing of Infowars. The conflict and self-understanding functions predicted perceived credibility while relationship maintenance, catharsis, and compensation predicted viewing Infowars. Demographic factors had no significant effect on perceived credibility, although education level was a negative predictor of viewing.