Hospitality Strategic Management Planning Post COVID-19 Pandemic

Ita Maemunah, Naufal Wijaya, Sukmadi
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Abstract

Purpose of the study: This study aims to analyze management planning and strategies implemented by local chain hotels post-COVID-19 pandemic. Design/methodology: This study uses a descriptive qualitative case study method, with two research instruments in data collection: documentation and interviews. Data reduction, data presentation, and data verification, as well as SWOT analysis, were used to analyze data. Regarding testing validity data, the technique used by researchers is a triangulation technique source. Findings: The Local chain hotel has implemented a competitive strategy well, proven with properties that can last for more than 28 years in the hospitality industry, and is still relevant in the competition between hotels today. Management can also maintain hotel operations during the COVID-19 pandemic without closing all their properties. Research limitations/Implications: This study only focuses on using a SWOT analysis tool to analyze the Hotel's internal and external environment, where many tools could be used in data analysis to produce more reliable output. Novelty/Originality of the study: This study discussed formulation local chain hotels strategy formulation post-COVID-19 pandemic. The formulation covering four pillars of the hospitality industry, including operational, marketing, finance, and human resources. This research can be a reference for local hotels in implementing competitive strategies.
2019冠状病毒病大流行后酒店战略管理规划
研究目的:本研究旨在分析当地连锁酒店在新冠疫情后实施的管理规划和策略。设计/方法:本研究采用描述性定性案例研究方法,在数据收集方面采用文献和访谈两种研究工具。采用数据约简、数据呈现、数据验证、SWOT分析等方法对数据进行分析。对于测试效度数据,研究者使用的技术是一种三角测量技术源。调查结果:本地连锁酒店很好地实施了竞争战略,其酒店在酒店业中可以持续28年以上,并且在今天的酒店竞争中仍然具有相关性。管理层还可以在2019冠状病毒病大流行期间维持酒店运营,而无需关闭所有酒店。研究局限/启示:本研究仅侧重于使用SWOT分析工具对酒店的内外部环境进行分析,在数据分析中可以使用许多工具来产生更可靠的输出。研究的新颖性/原创性:本研究探讨了新冠疫情后地方连锁酒店战略的制定。该方案涵盖了酒店行业的四大支柱,包括运营、营销、财务和人力资源。本研究可为地方酒店实施竞争战略提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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