Research on the cultural immersion experience tourism mode of Pingyao ancient city from the perspective of cultural renaissance

Abstract

Pingyao Ancient City is known as a "living heritage" as a model of Human-Habitat World Heritage due to its physical and spatial attributes and strong cultural attributes. With the vigorous development of modern tourism and business, the cultural connotation of the ancient city is weakening. Therefore, it is imperative to revive the ancient city's culture. Nowadays, the research o often focuses on the protection of physical space. However, little attention has been paid to the cultural revival and intangible culture of Pingyao Ancient City. This paper uses Pingyao’s material space as a carrier to construct the cultural traction mechanism of residents and tourists, trace the culture behind, extract the "living points" such as escort agency and draft bank, and innovatively put forward the "The Five Senses" immersion cultural tourism experience model. And use this model as a prototype to try to build the "subpattern" of the digital Pingyao online tour. The objective is to realize the living protection and cultural renaissance of the ancient city. From the perspective of cultural revival, this paper provides a practical path for the "live protection" of the ancient city through the study of the immersive cultural experience tourism model of the Pingyao Ancient City.