CIRCULAR ECONOMY AS A DRIVER OF SUSTAINABLE DEVELOPMENT OF UKRAINE

Abstract

The article considers the model of circular economy and the possibility of its implementation in Ukraine. The authors explore the main aspects of the circular economy and the relationship with the goals of sustainable development. It is noted that the use of innovations and innovation systems is the basis of the circular economy, which will ensure the interdependence between the reduction of non-returnable waste and increase the use of reusable resources, will not improve the ecological and economic condition of the country. The article analyzes the economic content of methods and models of implementation of the circular economy by identifying their impact on the sustainability of economic and government systems. The generalization of world experience in the implemented concepts of the circular economy allowed us to identify 5 main circular business models: circular deliveries, resource recovery, platforms for exchange and sharing, product as a service. The article gives examples of implementation of the principles of circular economy in the production of world brands. Prerequisites and recommendations for the introduction of a circular economy in Ukraine are summarized. It is determined that the introduction of a circular economy is beneficial for the enterprise or company, for consumers, communities and the state as a whole. The advantages in the long run on optimization of material flows, opportunities to enter new markets, expand the scope of services, obtaining additional profits in the field of services are highlighted. The interrelation of business models of circular economy recommended for use in Ukraine is established. The article identifies further steps of the study, which will be aimed at building a model of circular economy, based on the experience of leading European countries, taking into account Ukrainian characteristics, as well as detailed performance criteria for companies implementing circular economy depending on the scope and size.