TEXTOCENTRICITY OF RUSSIAN CULTURE AND ITS REFLECTION IN THE LANGUAGE CONSCIOUSNESS OF THE YOUTH

Abstract

The article is devoted to the problem of national and cultural self-identification and its criteria in the view of young people. The results of a survey of one and a half thousand respondents aged 15 to 21 — students of schools, institutions of secondary vocational education and higher educational institutions — were analyzed, who were asked to name the most cited and recognizable Russian films and cartoons. The results of the verification of the received data are characterized. It has been revealed that knowledge of mass Soviet (1960–1980s) and post-Soviet (1990s) culture plays an important role in the process of self-identification of a linguistic personality as a citizen of Russia. The criterion that makes it possible to identify “friends” in the context of a communicative situation is the knowledge of precedent phenomena — quotes and visual images from Soviet entertainment films and cartoons, as well as mass cinema of the post-Soviet period.