EDUCATIONAL DETERMINANTS OF ONLINE BANKING ADOPTION IN BOSNIA AND HERZEGOVINA

Abstract

This study aims to empirically investigate the determinants of online banking adoption in Bosnia and Herzegovina. The data presented in this paper was collected via a survey from 321 randomly selected banking users in Bosnia and Herzegovina. The survey was developed based on the Technology Acceptance Model (TAM) framework to test the constructs and their ability to predict consumers’ behavioral intentions. All gathered data was processed and analyzed using the AMOS software version 24. We performed the Structural Equation Modeling (SEM) for path analysis to estimate the strength of the hypothesized relationships among the determinants. The findings indicate a significant impact of Attitude, Perceived Usefulness, and Perceived Ease of Use on consumers’ Intention to Use online banking services. Further, the research has proven that Perceived Usefulness and Perceived Ease of Use impact consumers’ Attitudes toward online banking adoption. The path analysis result suggests that Perceived Usefulness strongly mediates the relationship between Perceived Ease of Use and Attitude.