STRATEGI PEMASARAN PRODUK INDUSTRI KREATIF MENGGUNAKAN ALGORITMA K-MEANS CLUSTERING BERBASIS PARTICLE SWARM OPTIMIZATION

Abstract

The existence of abundant UMKM data sources can be used to dig up information. Classification is one of the techniques to explore hidden data owned by data mining. Data mining classification methods, one of which is the Support Vector Machine (SVM) algorithm. The SVM algorithm has proven better results than the KKN, Decision Tree and Linear Regression algorithms. In the classification process, the accuracy and time efficiency results obtained are very important. So optimization is needed in order to increase accuracy and time efficiency during the classification process. The optimization of the SVM algorithm was carried out using the K-Means algorithm for the clustering and continuous process on UMKM data and the feature selection process using Particle Swarm Optimization (PSO). This paper aims to optimize the accuracy of the data in the form of type of business, business and turnover. From the results of the discussion of the SVM method using K-Means and PSO, it gives an average accuracy of 55% but 0.12% lower than SVM just using PSO. Keywords: UMKM, Clustering, K-Means, SVM, PSO