Visual perception theories and communicating construction industry concepts

Abstract

The paper examines the main theories of visual perception in the context of their possible relevance to the communication of construction industry concepts related to the process of production. This context is suggested as being primarily concerned with stationary, as opposed to mobile, visual stimuli. It is therefore concluded that the ecological theory of perception is of little relevance to this work. The theories of physiological and psychological perception present areas worthy of further research.