Acceptance Behavior of Internet Wealth Management Based on User Risk Perception: The Case of Alibaba's Yuebao

Abstract

With the Internet Wealth Management (IWM) capital size and users expanding, the status of it in financial system has become increasingly important. This paper is based on the technology acceptance model and has added the perceived risk variable factor to construct the research model. Then, a structural equation model was constructed to deal with the data of 301 questionnaires survey and get results. The result s show that perceived usefulness and ease of use promote behavioral intention. Make a research on the relationship between risk perception and other variables. Then, a preliminary research on dimension of risk perception has been done. Finally, in order to promote the development of IWM, suggestions put forward from upgrading technology and improving regulatory.