The creative assessment of rich ideas

Abstract

This paper addresses a new dimension in the evaluation of creative ideas. This is based on the observation that some ideas seem to trigger or lead to more ideas than other ideas. We study the principle of idea richness --the potential for ideas to trigger more ideas. We hypothesize a correlation between creative value as ascribed by experts and idea richness as captured empirically from idea sharing in online communities. The paper discusses ongoing work and addresses the implications of the possible outcomes of this research.