Benchmarking in Managing the Formation of Strategies for the Development of Agricultural Enterprises in the Region

Abstract

— The article highlights the problem of effective use of benchmarking as a promising direction in the process of managing the formation of strategies for the development of agricultural enterprises in our country. The purpose of the study is to determine the basic concepts of benchmarking, substantiate the difference between it and competitive analysis, present the classical types and principles of benchmarking, its objects, and also highlight the practical principles of using benchmarking in managing the formation of an agricultural enterprise development strategy. Based on theoretical research, the basic concepts of benchmarking are determined, the difference between it and competitive analysis is substantiated, the classical types and principles of benchmarking, its objects, as well as practical principles of use in managing the formation of a development strategy for an agricultural enterprise, taking into account the specifics of the agricultural sphere, are highlighted. An algorithm for the use of benchmarking is proposed, based on the methodology of “indicator analysis”, a possible program of actions for eliminating the gaps in indicators according to the developed benchmarking model. In practice, the benchmarking testing of enterprise “A” on the basis of the reporting and statistical information of benchmarking does not allow to fully form long-term strategies, therefore it is more effective to combine benchmarking with a methodically verified analysis of the external and internal environment. In the course of the study, the goals set by the team of authors were fully achieved.