The Grand Style. Encountering elderly influencers

M. Jerrentrup
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Abstract

The number of elderly influencers on Instagram is increasing. When analyzing a sample of corresponding posts, it is noticeable that fashion, especially fancy or vintage fashion, plays a central role. By choosing extraordinary looks, elderly influencers, whose age is by no means concealed, communicate self-determination and independence from the opinions of others – both also in connection with life experience. Their followers consider them as cool and empowering: this way, they can positively influence society’s perception of elderly people, take away younger recipients’ fear of aging, and act as role models. However, a noticeable divide emerges, as the elderly influencers are apparently well-educated and presumably also wealthy and enjoy good health. In social comparison, many of those of the same age would probably perform poorly. Therefore, it can be concluded that elderly influencer may be beneficial to their recipients and to society as a whole, but that addressing the social conditions that enable old people to live a fulfilled life is largely ignored.
大风格。遇到年长的影响者
Instagram上有影响力的老年人越来越多。在分析相应的帖子样本时,可以注意到时尚,尤其是花式或复古时尚,起着核心作用。通过选择非凡的外表,毫不掩饰年龄的年长的有影响力的人传达出自决和独立于他人意见的信息——这两者也与生活经历有关。他们的追随者认为他们很酷,很有力量:这样,他们可以积极地影响社会对老年人的看法,消除年轻人对衰老的恐惧,并成为榜样。然而,一个明显的分歧出现了,因为年长的影响者显然受过良好的教育,可能也很富有,身体健康。在社会比较中,许多同龄的人可能表现不佳。因此,可以得出结论,老年影响者可能对他们的接受者和整个社会有益,但解决使老年人过上充实生活的社会条件在很大程度上被忽视了。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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