Human Capital Improvement on Informal Businesses

Abstract

— The purpose of this paper is to analyze the effect of the human capital improvement on business development implemented by women in informal businesses, called Tibo-Tibo fish business in North Minahasa Regency. This research method utilises one group pretest-posttest experiment design and data were collected utilising a questionnaire technique for 55 women who were selected purposively to develop business. Another data collection procedure is a market survey that targets to discover what sorts of products which have marketing opportunities based on consumer needs. Data were analyzed by means of two difference analysis techniques with T-Test followed by Regression test. The results exhibited a significant difference before and after the training. Other findings exposed that there was an increase in knowledge and skills in product diversification, innovation and marketing strategies, and an increase in entrepreneurial attitudes which affect the development of a business.