AN ANALYSIS OF SOCIO-PERSONAL CHARACTERISTICS OF MANGO GROWERS

Abstract

Socio-personal characteristics of the respondents viz- age, education, farm experience, social participation, land holding, annual income, yield index, extension contact, mass media exposure, innovativeness, scientific orientation, risk orientation, achievement motivation, economic motivation was studied. A multistage, purposive and random sampling technique was selected for the study. To study the profile of mango growers about rejuvenation technology of Gir Somnath district of Gujarat, a study with ex post facto research design was conducted in four talukas named Talala, Kodinar, Una and Sutrapada of Gir Somnath district. The interview schedule was prepared and pre-tested to collect the data. Total 120 respondents were surveyed through personal interview technique. It was revealed that 51.67 per cent of respondents belonged to middle age group, about 41.67 per cent of respondents belonged to middle or secondary school level of education and 60.00 per cent had medium farm experience. Majority (70.83 per cent) of the respondents were under the category of medium social participation, 40.84 per cent had found with medium size of landholding and about 37.50 per cent had medium level of annual income and 57.50 per cent had medium level of yield index. 54.17 per cent belonged to medium extension contact, 60.83 per cent had medium mass media exposure, 64.17 per cent had medium level of innovativeness, more than half (56.67 per cent) of the respondents had medium level of scientific orientation, further 58.33 per cent had medium level of risk orientation. Nearly half (49.17 per cent) of the respondents had medium level of achievement motivation, slightly more than half (52.50 per cent) had medium level of economic motivation.