{"title":"The Effect of Sport Brand Personality on Brand Attitude and Purchase Intention","authors":"이사일, Minjung Park","doi":"10.18852/bdak.2018.16.4.47","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"A Journal of Brand Design Association of Korea","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18852/bdak.2018.16.4.47","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}