A Study on the Customer Satisfaction towards Online Shopping In Tirupati Town

Abstract

This study titled “A Study on Customer Satisfaction towards Online Shopping in Tirupati Town” has been undertaken to understand the factors influencing customers’ online shopping decisions and how these factors affect customer satisfaction. Descriptive Research Design has been used for this study. A well-structured questionnaire was designed and administered to collect samples across TirupatiTown. Due to the need for a variety of respondents who have had previous experience with online shopping, convinced sampling technique was chosen. The study has been undertaken with reference to a sample size of 120 respondents. After collecting the data, the data was classified, tabulated and codified. Necessary statistical tools such as Percentage Analysis and ‘t’tests has been used to interpret the data. The results of this study may be of great use to businesses which are looking to expand into or venture into the online shopping environment.