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Effect of fit and altruistic attributions in cause brand alliance: the mediating role of perceived brand credibility

International Journal of Strategic Business Alliances Pub Date : 1900-01-01 DOI:10.1504/ijsba.2022.10043380
Faouzi Najjar, A. Mabrouk
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品牌联盟的契合与利他归因效应:感知品牌可信度的中介作用
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International Journal of Strategic Business Alliances
International Journal of Strategic Business Alliances
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