Identification of highly influential individuals in a rural social network

Abstract

The purpose of this paper is to gain insights to improve effectiveness of an intervention. This is achieved by visualizing the flow of information through a social network constructed in order to motivate behavior change. Early adopters in this social network are identified by computing an F-score[2] for individuals, which corresponds to their influence within their communities. This influence decays with distance across the network. Thus, highly influential individuals in communities are identified. This information can potentially be used to improve the efficiency of this intervention.