“Green Banking Initiatives: A Core towards Sustainability”

Abstract

The21st century has begun with massive advancement and modernization inall industries, as well as an urgent warning to humanity. The ongoing threat ofclimate change and global warming has shifted every industry's goal from'Profit Only' to 'Planet, People, Profit.' The banking sector, as a key playerin the nation's economic prosperity and development, and as a direct orindirect backbone to all industries, has recognized the realities of the modernera, as well as its critical role in environmental protection and long-termdevelopment. The Go Green motto has helped to popularize the concept of Green Bankingin the financial industry. Green Banking Channels were created as part of GreenBanking initiatives to make banking activities more inclusive andenvironmentally sustainable. Green Banking Channels alone will not result in apositive outcome; a shift in customer habits toward utilizing Green Banking Channelsrather than regular banking channels is required to safeguard the environmentand to reach sustainability. This study spotlight on Green Banking Channels,which are a component of Green Banking initiatives aimed at making banks' andcustomers' banking activities more environmentally friendly in order to backinglong-term sustainability.