An Outlook for Content UX in TV: The Emergence of Augmented Content

Abstract

This case study describes the findings from our exploration on content user experience for next- generation live TV and VOD (Video-on-Demand) services. First, we introduce our background study on new trends in the TV industry. Based on this study, we list several keywords that characterize the content experience for next-generation TV. We then describe our interviews with six professionals working in content production. These interviews were conducted to verify our derived characteristics, and to collect the thoughts of these experts on the contribution of UX to future content production. Our study led us to a new research topic we call "Augmented Content," which we believe has significant potential to provide content UX for next- generation television services.