The Digital Platform Promotion Strategy To Support UMKM In Bangka Belitung Province

Abstract

Since the COVID-19 pandemic entered Indonesia in early March 2020, the economy had stopped, thus affecting the socio-economic life of the community. With the pandemic, people's lives are mostly done at home (Work from Home) so that the use of digital platform technology in helping companies work on a large and small scale, especially in small and medium enterprises in the startup world. In the promotion strategy by utilizing it is also necessary to use a business intelligence model which is an analytical tool in the form of business information that is used to consolidate, analyze, store and access a lot of data in the context of business processes that lead to making decisions and actions with the aim of improving the performance of business or business strategies in the future. UMKM, especially in the province of Bangka Belitung. Therefore, we intend to carry out service in educating the public with the theme "digital platform promotion strategy to support UMKM in Bangka Belitung Province" which aims to review the use of digital platform technology and the benefits of Business Intelligence in the digital business era.