Mobile Opportunistic Traffic Offloading: A business case analysis

2016 European Conference on Networks and Communications (EuCNC) Pub Date : 2016-06-01 DOI:10.1109/EuCNC.2016.7561021

Gamze Akpolat, D. Valerdi, E. Zeydan, A. S. Tan

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引用次数: 2

Abstract

Mobile cellular network operators in all over the world are facing dramatic challenges due to widespread distribution of smartphones, tablets, and other mobile devices that are demanding data-hungry multimedia services. Seventh Framework Programme (FP7) Mobile Opportunistic Traffic Offloading (MOTO) project tries to alleviate this burden on mobile operators by investigating a next generation traffic offloading architecture that can exploit both cellular to other wireless infrastructures as well as offloading device-to-device ad hoc communications between users devices. On the other hand, business case analysis of this new approach has yet to be analyzed. This paper discusses a forecast analysis of the application of MOTO solution within offloading market by investigating different business models and scenarios as well as value chains between new actors. The simulations results, which are also supported by mobile operators historical data, demonstrate achievements of MOTO approach over main financial indicators and various trade-offs involved in the deployment scenarios.

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移动机会流量分流:商业案例分析

由于智能手机、平板电脑和其他需要大量数据的多媒体服务的移动设备的广泛分布，世界各地的移动蜂窝网络运营商正面临着巨大的挑战。第七框架计划(FP7)移动机会流量卸载(MOTO)项目试图通过研究下一代流量卸载架构来减轻移动运营商的这种负担，该架构既可以利用蜂窝到其他无线基础设施，也可以卸载用户设备之间的设备到设备的临时通信。另一方面，这种新方法的业务案例分析还有待分析。本文通过研究不同的商业模式和场景以及新参与者之间的价值链，对MOTO解决方案在卸载市场中的应用进行了预测分析。仿真结果也得到了移动运营商历史数据的支持，证明了MOTO方法在主要财务指标和部署场景中涉及的各种权衡方面取得的成就。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2016 European Conference on Networks and Communications (EuCNC)

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